# Natural Assets Initiative

- **Website:** <https://naturalassetsinitiative.ca>
- **Primary alias:** `naturalassetsinitiative.ca`
- **Founded:** 2016
- **Employees:** 2+
- **Location:** Victoria, Canada
- **Company kind:** NON PROFIT

## Description

The Natural Assets Initiative (NAI) is a brand that aims to make natural asset management a mainstream practice across Canada. Their mission is to support and guide local governments in identifying, valuing, and accounting for natural assets in their financial planning and asset management programs. NAI provides scientific, economic, and municipal expertise to help municipalities increase the quality and resilience of their infrastructure at lower costs and reduced risk. They focus on helping local governments improve the management of critical assets like water and wastewater, waste removal, transportation, and environmental services. By implementing asset management practices, communities can make informed decisions about their assets and finances. However, natural assets, such as ecosystem features, have historically been overlooked in asset management plans. NAI is working to change that by promoting the inclusion of natural assets in these plans. Stay updated on NAI's activities and progress by joining their newsletter community.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [twitter](https://twitter.com/natural_assets)
- [facebook](https://facebook.com/naturalassetsinitative)
- [linkedin](https://linkedin.com/company/65668584)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id4t6xg5uj/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1752291361421)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4t6xg5uj/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1752291361533)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Cerulean | #0084ad | accent |
| Alpine | #abb22e | dark |
| Danube | #7eb0db | light |

## Fonts

- var(--wp--preset--font-family--ubuntu) — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4t6xg5uj/w/1500/h/500/id7YGPbblB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752291361743)

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_Source: <https://brandfetch.com/naturalassetsinitiative.ca>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._