# SupplySide

- **Website:** <https://naturalproductsinsider.com>
- **Primary alias:** `naturalproductsinsider.com`
- **Founded:** 1997
- **Employees:** 5,001+
- **Location:** Phoenix, Arizona, United States
- **Company kind:** PUBLIC COMPANY

## Description

SupplySide Supplement Journal is an industry publication operated by Informa Markets, part of Informa PLC. It delivers news, analysis and practical insights for professionals involved in dietary supplements, nutrition and ingredient development. Its coverage spans vitamins, minerals, herbs and botanicals, probiotics, sports nutrition, healthy aging and other wellness categories, alongside emerging ingredients and consumer trends.

The journal reports on supplement science, product formulation, manufacturing, sourcing, packaging and business developments. It also covers regulatory matters, including FDA activity, claims, labeling, compliance and certification, helping readers follow issues that affect the industry. Editorial content includes breaking news, market analysis, expert opinion, research coverage and features on topics such as ingredient innovation and product development.

In addition to its articles, SupplySide Supplement Journal offers digital magazines, webinars, sponsored content and premium reports. The publication is connected with SupplySide Global, an event that brings together businesses seeking ingredients and services. Through these resources, the brand serves as an information and industry connection platform for supplement and nutrition professionals.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/supplysidenetwork)
- [twitter](https://twitter.com/SupplySide)
- [facebook](https://facebook.com/SupplySideNetwork)
- [linkedin](https://linkedin.com/company/supplysidenetwork)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idoRDHl8bv/w/820/h/173/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790769462631)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoRDHl8bv/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790769462699)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Prussian Blue | #002244 | dark |
| Carnation | #f15b55 | light |
| Alice Blue | #f2f9ff | accent |

## Fonts

- var(--font-sans) — asset _(custom)_
- ui-sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoRDHl8bv/w/1500/h/500/id2DAMsRPa.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790769462821)

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_Source: <https://brandfetch.com/naturalproductsinsider.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._