# Instinct

- **Website:** <https://naturesvariety.com>
- **Primary alias:** `naturesvariety.com`
- **Employees:** 501+
- **Location:** Saint Louis, Missouri, United States

## Description

Instinct Pet Food is a pet nutrition brand founded in 2002 on the belief that less processing can preserve more nutrition. Inspired by raw diets for big cats, the company develops minimally processed foods for dogs and cats, with recipes formulated by nutritionists and an emphasis on real meat, whole ingredients, and raw nutrition. Its range includes fresh frozen raw meals, freeze-dried foods, dry kibble, wet foods, meal toppers, and treats. Products are offered across lines such as FreshRaw, FreshDried, RawBoost, BeNatural, and Original, with options for puppies, adult and senior dogs, and kittens, adult and senior cats. Recipes include grain-free choices as well as whole-grain formulas. Instinct highlights its research into raw nutrition, ingredient sourcing, sustainability efforts, and proprietary SafeRaw testing standards. Customers can shop by pet, food type, product line, and life stage, and find educational resources about raw feeding, product support, and store locations. The brand positions its foods as practical ways to add protein-rich, less-processed nutrition to everyday pet meals.

## Industries

- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/INSTINCT)
- [youtube](https://youtube.com/channel/UC5vr02-p6SSOYNa94SErTVA)
- [instagram](https://instagram.com/instinctpetfood)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idq43AIvLE/w/300/h/300/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791281743319)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq43AIvLE/w/1042/h/1042/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791281743489)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Walnut | #793c1a | dark |
| White | #ffffff | light |
| Cioccolato | #5e2c09 | accent |

## Fonts

- var(--font-paragraph--family) — asset _(custom)_
- Polymath — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq43AIvLE/w/820/h/461/id3yCe3eLL.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635918746031)

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_Source: <https://brandfetch.com/naturesvariety.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._