# Naturkartan

- **Website:** <https://naturkartan.se>
- **Primary alias:** `naturkartan.se`

## Description

OutdoorMap AB is a brand that offers mobile and web-based services aimed at promoting outdoor activities for both private individuals and professionals. Their most popular service is called Naturkartan, a modern outdoor guide for web and mobile platforms. Naturkartan is used by businesses and governmental organizations to inspire and guide people towards a more enriched outdoor lifestyle. It serves as a modern alternative to brochures and simple websites, catering to the public's desire to explore and enjoy nature. The company was founded in 2013 by Emil Hellström and Kristofer Björkman, both renowned for their successful entrepreneurship and passion for the outdoors. With a booming industry worth 75 billion Swedish Krona in Sweden alone, OutdoorMap recognizes the fragmented and unorganized nature of the outdoor industry. Their vision is to create the world's best outdoor guide, providing urban dwellers with the best possible resources to discover, plan, and live an active outdoor life in harmony with nature. With Naturkartan, urban adventurers can finally have access to a comprehensive guide covering activities, areas, places, trails, equipment, and more. OutdoorMap is dedicated to helping individuals and organizations make the most of their outdoor experiences.

## Industries

- 📊 Business and Consumer Services
- 🏭 Heavy Industry and Engineering
- 🧪 Science and Education
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/naturkartan)
- [facebook](https://facebook.com/outdoormap)
- [instagram](https://instagram.com/outdoormap)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id6Ksp56gH/w/820/h/181/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1775585125901)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6Ksp56gH/w/310/h/310/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1775585125973)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chateau Green | #38a85f | accent |
| Tiber | #08292f | dark |
| White | #ffffff | light |

## Fonts

- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/naturkartan.se>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._