# Navu

- **Website:** <https://navu.co>
- **Primary alias:** `navu.co`
- **Claimed:** yes
- **Employees:** 2+
- **Location:** Palo Alto, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Navu is a cutting-edge tech startup based in Palo Alto, California, introducing an innovative approach to Conversion Rate Optimization (CRO). Rather than solely concentrating on landing pages, Navu revolutionizes the concept by extending its impact throughout the entire user journey. By leveraging contextual information about site visitors, marketers gain the power to target leads with the most effective call-to-action at precisely the right time. Navu's roots trace back to 2018 when the team created Slickstream, a highly successful product that enhanced user engagement on bloggers' websites, receiving billions of pageviews yearly across numerous publishers. Utilizing insights gained from optimizing user experiences, Navu recognized the potential for businesses in various industries to benefit from improved site navigation and boosted conversions. In 2022, Navu sold Slickstream to CafeMedia, enabling them to shift their focus to corporate websites and officially launch their Conversion Rate Optimization solution in January 2023. If you have any unanswered questions, feel free to get in touch with us through our contact page. We look forward to hearing from you and helping you achieve your goals.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Logos & icons

- asset _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id51KLzfGy/w/175/h/70/idboxKgwki.png?c=1bxid64Mup7aczewSAYMX&t=1747336540944)
- Navu Button - wxdgxt - 300ppi _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id51KLzfGy/w/6251/h/4168/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1754938210659)
- Navu Button - wxdgxt - 1x1 — PNG — [download](https://cdn.brandfetch.io/id51KLzfGy/w/640/h/640/idI5mO0XLk.png?c=1bxid64Mup7aczewSAYMX&t=1754938205034)
- logo - bxt - 16x9 _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id51KLzfGy/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1754938249005)
- logo - wxt - 16x9 — PNG — [download](https://cdn.brandfetch.io/id51KLzfGy/w/6667/h/3750/iddBy9nonB.png?c=1bxid64Mup7aczewSAYMX&t=1754938268634)
- Logo wxt _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id51KLzfGy/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1754938372562)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White | #ffffff | light |
| Primary Purple | #AB47BC | accent |
| Primary Blue | #0277BD | brand |

## Fonts

- Poppins — asset _(google)_
- -apple-system — asset _(system)_
- Poppins — asset _(google)_
- Noto Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id51KLzfGy/w/1500/h/500/idj2jhHJ5-.jpeg?c=1bxid64Mup7aczewSAYMX&t=1692996727923)

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_Source: <https://brandfetch.com/navu.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._