Near Future Laboratory is a brand that combines imagination and innovation to explore and prototype impossible futures. With a focus on design fiction, their aim is to redefine the meaning of innovation and challenge traditional ideas surrounding it. Through workshops, discussions, and product development, they seek to create new imagination infrastructures to tackle the toughest design challenges.

Their products include books such as Part One: It's Time To Imagine Harder, which delves into the importance of imagination in addressing crises like the housing crisis. They also offer the Work Kit of Design Fiction, which provides tools and resources for individuals and organizations to engage in design fiction practices. Near Future Laboratory strives to move away from recurring dreams and embrace fresh and refigured meanings of things, creating new possibilities and exploring the potential of what could be