Established in 2019, NeoCurly is a brand that is dedicated to promoting self-love and embracing natural hair. They believe in empowering individuals to embrace their own unique beauty and offer a range of superior quality hair care products, accessories, and services that cater to the natural hair community. NeoCurly is more than just a brand; it is a welcoming and loving community where people of color can come together and find a sense of belonging.

They aim to resist Eurocentric beauty standards and support the accurate portrayal of black women's beauty in all its shades and textures. Through inspirational conversations, they encourage everyone to embrace their natural hair and fight against Texturism and Colorism. Leading the way in inclusivity, NeoCurly celebrates the diversity of natural hair, offering products for all textures and curl types.

They are actively involved in building a culture that promotes acceptance and provides a platform for the melaninated community to share their stories and experiences. With a commitment to using the highest quality ingredients, NeoCurly ensures that their customers receive optimal hair nourishment. Join the NeoCurly community and discover the beauty that comes in all shades, shapes, and textures