The Network Advertising Initiative (NAI) is an industry trade group that has been at the forefront of developing self-regulatory standards for online advertising since its founding in 2000. They work towards fostering trust and innovation in the digital advertising industry. The NAI provides valuable resources and information for consumers to better understand and manage their online advertising preferences through their Opt Out program.

This program allows individuals to control how their data is used for tailored advertising across browsers, mobile devices, and connected TVs. In addition, the NAI offers comprehensive guidance, compliance, and accountability for its participants, ensuring that they uphold ethical standards and adhere to the NAI Code of Conduct. Through their work, the NAI is instrumental in balancing the interests of businesses with the privacy and preferences of individuals in the evolving digital advertising landscape