# Neurometrics

- **Website:** <https://neurometrics.la>
- **Primary alias:** `neurometrics.la`
- **Founded:** 2009
- **Employees:** 11+
- **Location:** Miraflores, Lima, Peru
- **Company kind:** PRIVATELY HELD

## Description

Neurometrics is a brand that specializes in human analytics and customer experience. With their AI-powered technology and smart machine learning techniques, they analyze human behavior to help individuals and businesses make better decisions. Their range of products and services includes the evaluation of customer experience, the recording of emotional activity with GSR & Facial Coding, usability testing, product and service design, pattern recognition with machine learning, visual attention maps with eye-tracking, and image analysis with computer vision. Additionally, Neurometrics provides the Índice de la Actividad Digital (InAD) in Peru, a measure of the population's digital activity. Their goal is to enable full development in the new digital society by accurately measuring the online engagement of the Peruvian population. With a focus on understanding shoppers through visual attention, they help brands in various industries gain market share and stay competitive. Join Neurometrics and unlock the power of human analytics for better decision-making.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/neurometricslab)
- [instagram](https://instagram.com/neurometricslab)
- [linkedin](https://linkedin.com/company/neurometricslab)
- [facebook](https://facebook.com/neurometricslab)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqtLzYdjd/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773059995132)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqtLzYdjd/w/400/h/45/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773059995040)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #020202 | dark |
| Tan | #d5ab93 | light |
| Cinnabar | #e14d41 | accent |

## Fonts

- Quicksand — asset _(google)_
- Source Sans Variable — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqtLzYdjd/w/1500/h/500/idehD-AyFP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773059995335)

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_Source: <https://brandfetch.com/neurometrics.la>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._