# New - **Website:** - **Primary alias:** `new.foundation` - **Employees:** 2+ - **Location:** Zug, Zug, Switzerland - **Company kind:** PUBLIC COMPANY ## Description Newfoundation is an innovative brand that brings together a diverse community of thinkers, artists, and engineers. Their mission is to create infrastructures for a new, decentralized model of society. With a focus on technology and culture, Newfoundation aims to shape the future through their various offerings. At the core of Newfoundation is the concept of self-sovereign identity. This means that individuals have complete control over their personal information and can choose who they share it with. Encrypted securely, this data forms a reputation within the ecosystem, allowing users to curate their online experiences. New Communities, powered by DAO technologies, enable users to quickly create and join communities based on geographic and cultural proximity. This fosters a sense of belonging and allows for shared ownership and decision-making. In terms of the economy, Newfoundation is dedicated to the creative industry, encouraging the sharing, ownership, and support of ideas and individuals. By building infrastructures that empower regenerative creativity globally, they are creating new markets and opportunities. With Newfoundation, the future of society is being shaped, one innovative idea at a time. ## Industries - 🖥 Blockchain and Cryptocurrency _(under Computers Electronics and Technology)_ - 🖥 Computers Electronics and Technology ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id83Nt0n4D/w/820/h/834/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780182939759) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Black | #000000 | dark | | White | #ffffff | light | | Dusty Gray | #999999 | accent | ## Fonts - ITCGaramondLtNarrow — asset _(custom)_ - NewfoundationWhyte — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id83Nt0n4D/w/1500/h/500/idIr9YAGgH.jpeg?c=1bxid64Mup7aczewSAYMX&t=1713337193584) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._