# New 2ND Capital

- **Website:** <https://new2ndcapital.com>
- **Primary alias:** `new2ndcapital.com`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** PARTNERSHIP

## Description

New 2nd Capital Advisors is an innovative private equity firm based in New York, United States. With a strong focus on middle market investments, the firm has established itself as a trusted partner to companies in North America. Boasting over $1.25 billion in assets under management, New 2nd Capital specializes in complex GP-led secondaries transactions, including continuation funds and fund restructurings. One of their key strengths lies in providing custom solutions that cater to the liquidity, capital, and strategic needs of both sponsors and investors. Whether it's replacing or supplementing existing capital providers, offering new capital for follow-on and new investments, or restructuring partnerships to allow more time for growth, New 2nd Capital is positioned to assist in achieving the desired outcomes. Their team of experienced professionals has the expertise to broaden general partners' investor bases, creating opportunities for expansion and diversification. To learn more about their services, get in touch with New 2nd Capital Advisors through their website or visit their office in New York City.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/new-2nd-capital)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idAAPqaMi6/w/820/h/736/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779922161088)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAAPqaMi6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779922161189)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Casal | #2e675a | dark |
| Malibu | #53e6ff | light |
| Wedgewood | #4a889e | accent |

## Fonts

- verb — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAAPqaMi6/w/1128/h/191/idjb98dKdP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779922161297)

---

_Source: <https://brandfetch.com/new2ndcapital.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._