New 42nd Street is a brand that is passionate about the transformative power of the performing arts in youth development. As a cultural nonprofit, they believe that access to the arts is a right for everyone, starting from birth. They are spearheading significant research studies in collaboration with top research partners to demonstrate the quantifiable impact of performing arts on children's lives.

One of their research projects, in partnership with research firm WolfBrown, focuses on the intrinsic impact of performing arts on children's social-emotional development. They aim to uncover how arts engagement cultivates an enduring love for the performing arts, expands perspectives and interpersonal skills, inspires creative thinking, and nurtures hope, fostering optimism and resilience. New 42nd Street also addresses the importance of inclusive education and engagement.

Through their initiative called GIVE (Growing Inclusivity for Vibrant Engagement), they provide a framework for inclusive education for mixed groups of students with and without disabilities. They offer free resources on the TeachWithGIVE. org platform to support educators in creating an inclusive environment.

Furthermore, New Victory, in collaboration with ERm Research, has conducted market research on theater-going at an early age. Their findings reveal that introducing children to the theater early on has lasting benefits, with adults who attended theater as children being more likely to attend theater events today. By leading the field of Theater for Young Audiences, New 42nd Street demonstrates their commitment to innovation and artistic programming.

They serve as an incubator for new theatrical work for kids through New Victory LabWorks and provide jobs, academic support, and mentorship to NYC youth through the New Victory Usher Corps. New 42nd Street is dedicated to creating equal opportunities and fostering artistic growth for young people. Through their research, programs, and collaborations, they continue to revolutionize the way we perceive the impact of performing arts on youth development