# NewAE Technology Inc.

- **Website:** <https://newae.com>
- **Primary alias:** `newae.com`
- **Founded:** 2013
- **Employees:** 2+
- **Location:** Dartmouth, Nova Scotia, Canada
- **Company kind:** PRIVATELY HELD

## Description

NewAE Technology Inc. They provide tools for performing embedded hardware security research, making them widely accessible by minimizing cost and keeping the designs open. The company aims to transform the embedded development ecosystem by educating engineers on the theoretical and practical aspects of side-channel power analysis and fault attacks. Their flagship product, the ChipWhisperer, was created as part of Colin O'Flynn's research in embedded hardware security. This open-source project offers a standardized capture tool for testing new analysis algorithms and countermeasures. NewAE Technology Inc. In addition to the ChipWhisperer, NewAE Technology Inc. Their entire product line is available through Mouser Electronics, offering global accessibility. The company prioritizes quality by conducting final assembly and testing in-house, ensuring consistent standards. Join the ChipWhisperer community and stay updated by subscribing to their newsletter.

## Industries

- 🖥 Computer Hardware _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/user/newaetech)
- [github](https://github.com/newaetech)
- [twitter](https://twitter.com/newaetech)
- [linkedin](https://linkedin.com/company/newae-technology-inc-)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBYWRfMEw/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781980109765)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBYWRfMEw/w/102/h/55/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781980109667)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #2f2e2e | dark |
| Rajah | #fabd71 | light |
| Flamingo | #f26522 | accent |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBYWRfMEw/w/1584/h/396/idpvHdGMwm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781980109966)

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_Source: <https://brandfetch.com/newae.com>_
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