# New Balance

- **Website:** <https://newbalance.be>
- **Primary alias:** `newbalance.be`

## Description

Discover a brand that combines style, quality, and heritage - New Balance. With a commitment to preserving their legacy, New Balance is known for their timeless designs and exceptional craftsmanship. Each pair of shoes and every piece of clothing is a result of tried and true processes that have stood the test of time. But that doesn't mean they're stuck in the past. New Balance continuously pushes the boundaries of innovation, introducing bold new styles and exciting collaborations. Their extensive collection of clothing, accessories, and shoes caters to the needs of everyone. Whether you're a professional athlete in search of high-performance sportswear or a fashion-conscious individual looking to complete your latest look, New Balance has you covered. Their most iconic running shoe, the legendary 990, was designed in the early 80s and remains a popular choice today, praised both for its outstanding performance and modern design. New Balance also offers collections for babies and kids, ensuring that the quality and comfort customers expect are available for all ages. These junior shoes are not only durable, but also provide the necessary support and cushioning for growing feet. Join the New Balance family and experience the perfect blend of style, functionality, and heritage.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Running _(under Sports)_

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Stiletto | #8c293b | accent |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |

## Fonts

- Proxima Nova W01 — asset _(custom)_
- ITC Garamond W01 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy8FRCBzc/w/1500/h/500/idZefj7gTp.jpeg?c=1bxid64Mup7aczewSAYMX&t=1692396419531)

---

_Source: <https://brandfetch.com/newbalance.be>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._