# New Balance

- **Website:** <https://newbalance.com.cn>
- **Primary alias:** `newbalance.com.cn`

## Description

New Balance China Official Store brings the global sportswear brand’s footwear and fashion offerings to shoppers in China, combining athletic heritage with contemporary style. Its online collection features distinctive models such as the 2002R, 9060S and ABZORB 1890, alongside seasonal releases including the Summer Run Pack and Grey Days selections. The store also presents MET24, a range positioned for around-the-clock urban lifestyles, and Made in USA and Made in UK products, including the 992 in NB Grey. These collections serve different sporting and streetwear preferences, with options for running and everyday dressing. Shoppers can browse and purchase through the official online store, explore running products, find physical store locations, and contact customer service by phone or online chat. The site also provides information on its policies and offers access to New Balance channels on WeChat, Weibo, Douyin and Xiaohongshu. New Balance China’s storefront makes it easy to discover the brand’s mix of performance-oriented products and modern lifestyle designs.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Running _(under Sports)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOEMUnO1O/w/134/h/50/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1708830933648)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Thunderbird | #cf1212 | accent |
| Mahogany | #670909 | dark |
| White | #ffffff | light |

## Fonts

- ITC Avant Garde Gothic W04 — asset _(custom)_
- ProximaNova-Regular — asset _(custom)_

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_Source: <https://brandfetch.com/newbalance.com.cn>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._