# New Día Cannabis Co.

- **Website:** <https://newdia.co>
- **Primary alias:** `newdia.co`

## Description

New Dia is more than just a cannabis retailer, it is a community-driven movement rooted in collaboration and celebrating diversity. As a minority-owned business, New Dia actively promotes economic empowerment and progressive cannabis culture. The brand's name, 'DIA,' stands for Diversity In Action, a testament to their commitment to social responsibility. Conveniently located in downtown Boston, New Dia is the perfect stop before a night out on the town. Situated on Lansdowne Street, below Cask n' Flagon, the brand embodies the unique cultural and historical significance of the area. With notable neighbors like the Boston Red Sox, House of Blues, and Fenway's new MGM Music Hall, New Dia brings cannabis to the forefront of Boston's sports and music culture. New Dia takes pride in offering a wide range of premium cannabis products for adult-use customers. Their knowledgeable staff is dedicated to ensuring that each customer finds the perfect product for their individual needs. Additionally, New Dia presents Boston's first and only Cannabis Mall, serving as a hub for community engagement and cultural connection. This interactive space allows like-minded individuals to come together, creating a truly immersive experience. Join the New Dia movement and discover the exciting world of cannabis in a welcoming and inclusive environment.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_

## Links

- [linkedin](https://linkedin.com/company/newdiacannabisco)
- [instagram](https://instagram.com/newdiafenway)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhlFCEKZd/w/1939/h/829/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785666406798)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhlFCEKZd/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774078789461)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #cb2027 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- -apple-system — asset _(system)_
- var(--tec-font-family-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhlFCEKZd/w/1016/h/549/idJuq1p5hn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785666406988)

---

_Source: <https://brandfetch.com/newdia.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._