# NewEdge Capital Group

- **Website:** <https://newedgecg.com>
- **Primary alias:** `newedgecg.com`

## Description

NewEdge Capital Group is a financial services firm focused on helping wealth management clients and advisors pursue complex financial goals. Its approach brings clients and advisors together to access a broad marketplace of products and services, emphasizing personal relationships, tailored solutions, and technology that supports—not replaces—the advisor. The firm provides direct wealth management services to ultra-high-net-worth individuals, families, family offices, and institutional clients, with access to research, investments, credit, and wealth strategies. For financial advisors, NewEdge offers practice-building options, including support for independent advisory firms and entrepreneurial teams serving high-net-worth and mass-affluent clients. Its platform is designed to help advisors deliver personal service and provide clients with a clearer view of portfolio performance. NewEdge also operates Institutional Trading Services, offering electronic and personalized trading in equities, fixed income, and mutual funds. Its trading desk serves affiliated representatives and advisors, as well as more than 300 institutional clients, and handles orders ranging from private-client trades to complex algorithmic strategies.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/newedge-capital-group)
- [twitter](https://twitter.com/newedgecg)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideaxvLThC/w/200/h/57/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792075682852)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideaxvLThC/w/300/h/300/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792075683259)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cobalt | #003cc9 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- EB Garamond — asset _(google)_
- ETmodules — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideaxvLThC/w/1500/h/500/idMJY2L-ib.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792075683046)

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_Source: <https://brandfetch.com/newedgecg.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._