New Era Global Sports is a brand that offers a fresh and holistic approach to player representation and support. Founded in 2007 by ex-professional footballers Jamie Moralee and Peter Smith, they identified the need for a new kind of player agency that not only supports clients on the pitch but also off the pitch. With a team of 12 professional staff and a central office in London, New Era works with elite footballers, providing long-term support and guidance to further develop their careers.

They believe in taking a complete service approach, offering not just agency contract negotiation and guidance, but also life skills, wealth management, media training, future planning, and daily support. New Era forms excellent working relationships with a wide range of business partners, ensuring that all their clients benefit from their expertise, products, and support. By taking a holistic approach to the care of their clients' lives, New Era allows them to fully focus on their game