# New Ground

- **Website:** <https://newground.coffee>
- **Primary alias:** `newground.coffee`
- **Founded:** 2018
- **Employees:** 11+
- **Location:** Avondale, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

NEW GROUND is an innovative brand that specializes in product innovation and full-service manufacturing of specialty instant coffee, coffee in a can, and coffee concentrate. They cater to the world's best roasters, providing them with retail-ready products without any hassle.

At NEW GROUND, manufacturing is reimagined from a thoughtful and product-led perspective. Their streamlined process takes fresh roasted coffee and delivers fully packaged goods, ensuring quality and flexibility every step of the way.

With unique formulations, NEW GROUND celebrates the nuance of a roaster's approach and their customers' palate. They offer a range of products, including coffee in a can, coffee concentrate, and specialty instant coffee, each tailored to different channel opportunities in retail, FMCG, D2C, and hospitality.

What sets NEW GROUND apart is their commitment to quality. Using the finest hand-picked coffee beans, carefully roasted and expertly blended, their instant coffee is a luxurious treat that can be enjoyed anytime, anywhere.

With a dedicated and friendly team, NEW GROUND provides exceptional service, ensuring that their products maintain a shelf life of up to 2 years for instant coffee and 12 months for cans and concentrate.

Whether you're a roaster looking for manufacturing solutions or a coffee lover in search of exceptional coffee products, NEW GROUND is your go-to brand. Sign up for their mailer to stay updated on the latest product innovation, case studies, and industry news. Shop now and experience the mark of quality that NEW GROUND brings to the world of coffee.

## Industries

- 🍔 Food and Drink

## Links

- [linkedin](https://linkedin.com/company/newgroundcoffee)
- [instagram](https://instagram.com/newground.coffee)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idlODdfoNb/w/820/h/150/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789284547012)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlODdfoNb/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789284547117)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |
| Old Copper | #745c30 | accent |

## Fonts

- Neuemontreal — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlODdfoNb/w/754/h/791/idHwwrsLys.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789284547334)

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_Source: <https://brandfetch.com/newground.coffee>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._