# New Movements

- **Website:** <https://newmovements.com>
- **Primary alias:** `newmovements.com`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Oslo, Oslo County, Norway
- **Company kind:** PRIVATELY HELD

## Description

New Movements is a forward-thinking brand founded by Martin Evensen in Oslo, Norway. With a passion for creating the perfect circular shoe, Evensen, a third-generation shoe designer, set out to revolutionize the footwear industry. From the start, New Movements has prioritized perfecting materials, fit, and comfort. Designing shoes is not just about aesthetics for this brand; it's a philosophy that combines innovation with purpose. Driven by their mission, New Movements has developed beautiful and high-quality shoes that meet the demands of their customers while also being built to last. They aim to create a future where all materials in footwear can be infinitely recycled, eliminating the waste generated by landfills. By taking significant steps in R&D, material technology, and responsible production methods, New Movements hopes to inspire the entire industry to adopt a circular design philosophy. Join their community and experience the future of footwear. Sign up for their newsletter to be the first to know about new product launches, collections, sales, events, and trends. Discover the innovative Circular Collection, featuring sneakers, sandals, and vegan and leather options. With New Movements, you can connect the dots and bridge the gaps towards a more sustainable future.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [instagram](https://instagram.com/newmovements)
- [facebook](https://facebook.com/newmovements)
- [linkedin](https://linkedin.com/company/newmovements)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTG8-eohO/w/211/h/36/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786633767093)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTG8-eohO/w/1304/h/1304/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786633767421)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Irish Coffee | #5f321f | dark |
| Jaffa | #ee9441 | light |
| Matisse | #136f99 | accent |

## Fonts

- var(--font-paragraph--family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTG8-eohO/w/200/h/20/idQVlVMq9d.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786633767542)

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_Source: <https://brandfetch.com/newmovements.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._