# New Name

- **Website:** <https://newname.mx>
- **Primary alias:** `newname.mx`

## Description

New Name is a Mexico City dress rental and sales business serving customers from its store in the Centro neighborhood. Its collection includes elegant evening dresses, bridal gowns, quinceañera dresses, and options for bridesmaids, with a range of styles, colors, and sizes. The website also highlights plus-size selections and promotional offers, making it easier for customers to find attire for different occasions and budgets. Customers can browse individual models with listed sizes and rental prices, and the business notes that fitting adjustments are included in the rental price. Dresses are available for both rent and purchase, with designs described in customer reviews as including national and imported styles. The store emphasizes personalized assistance, helping visitors choose and try on suitable looks, and takes care to protect and maintain its garments. New Name is located at 20 de Noviembre #151, on the fifth floor, in Colonia Centro, Cuauhtémoc, CDMX. The shop and WhatsApp service are listed as open daily from 10 a.m. to 6 p.m.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [facebook](https://facebook.com/NewNameMX)
- [instagram](https://instagram.com/newname.mx)
- [youtube](https://youtube.com/channel/UCxtTbR2w28LDTPAkB2EdFPQ)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQlWNPcn8/w/500/h/184/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793135491765)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQlWNPcn8/w/461/h/461/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793135491868)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Brown Bramble | #5d2605 | dark |
| Alabaster | #f8f8f8 | light |
| Mongoose | #b7aa85 | accent |

## Fonts

- element-pack — asset _(custom)_

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_Source: <https://brandfetch.com/newname.mx>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._