# New Rock Sport

- **Website:** <https://newrocksport.ch>
- **Primary alias:** `newrocksport.ch`
- **Founded:** 1978
- **Employees:** 11+
- **Location:** Lugano, Ticino, Switzerland
- **Company kind:** PRIVATELY HELD

## Description

New Rock SA is a Swiss mountain specialist and distributor of leading outdoor brands, serving the Swiss market since 1978. Based in Manno, the company focuses on high-quality, reliable products featuring technical innovation for life in the mountains. Its portfolio includes ATK, Karpos, Osprey, Darn Tough, Hydro Flask, Houdini, ZAG and Crispi, bringing together equipment and apparel for outdoor activities. New Rock also helps customers find retailers through its shop locator and offers direct consultation for product questions and other requests.

Athletes are an important part of the brand’s approach. New Rock works with mountaineers and other sportspeople who challenge their limits and provide a practical reference for testing products in demanding, competitive environments. The company shares updates about its athletes, brand developments, events and official announcements through its website and social media channels, including Instagram, Facebook and LinkedIn. With a Swiss-based team and a broad selection of outdoor brands, New Rock connects customers and retailers with products designed for mountain experiences.

## Industries

- 🏈 Sports

## Links

- [instagram](https://instagram.com/newrocksport)
- [facebook](https://facebook.com/newrocksport)
- [linkedin](https://linkedin.com/company/new-rock-sport)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnhS5H5sw/w/223/h/52/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790754559664)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnhS5H5sw/w/945/h/945/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1790754559854)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e2001a | accent |
| Shark | #24292d | dark |
| Carnation | #fb5455 | light |

## Fonts

- serif — asset _(custom)_
- Nunito Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnhS5H5sw/w/1536/h/396/idRLARnWPn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776973536882)

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_Source: <https://brandfetch.com/newrocksport.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._