Optimizely is a leading content marketing platform that brings teams together on a single platform to share plans, collaborate on assets, and flawlessly execute campaigns. The Optimizely Content Marketing Platform (CMP) offers a comprehensive suite of tools and features to help you plan, create, store, distribute, and measure high-quality content and campaigns. It supports the entire content and campaign lifecycle and enables you to streamline your marketing processes, track asset history, ensure compliance, and integrate with your favorite tools.

The platform also provides robust content analytics and operational efficiency metrics to help you measure success and make informed decisions. Not only is Optimizely recognized as a leading content marketing platform, but it also receives accolades from analysts and customers alike for its ability to drive global brand consistency, save time, and deliver a significant ROI. With a focus on creating better content, faster, Optimizely is the go-to solution for marketers looking to elevate their content marketing strategies