The News Product Alliance (NPA) is a dynamic community dedicated to supporting and promoting the discipline of news product management. Our mission is to enhance the diversity of news product thinkers in decision-making roles and elevate the standards of news organizations worldwide. Renowned for our focus on integrating strategic alignment of business, audience, and technology goals with journalism ethics, NPA empowers newsrooms to thrive in the digital age.

We assist journalists, product leaders, and news organizations in creating sustainable and ethical business models that connect with dedicated audiences and generate new revenue streams. By fostering collaboration among news product leaders and facilitating the co-creation of best practices, we drive the digital transformation of news organizations from within. We also prioritize diversifying the field of news product thinkers, breaking down entry barriers for individuals from diverse backgrounds.

Join NPA today and be part of an evolving ethical framework in newsrooms that distributes accurate information, represents diverse perspectives, and empowers people to make informed decisions in their daily lives