NewTown Macon is a brand that has been leading revitalization efforts in Downtown Macon for the past 25 years. With $842M invested in downtown development, they are committed to supporting local people and businesses, aiming to create a booming and authentic city led by locals. Offering a range of services and programs, NewTown Macon focuses on developing spaces, providing market research, real estate incentives, and assistance for developers and entrepreneurs.

They also actively promote the Downtown Diversity Initiative and the Business Improvement District, fostering a vibrant and inclusive community. In addition, NewTown Macon organizes downtown events such as Main Street Macon, First Friday, and The Market, showcasing local talent and businesses. With a mission to invest time, resources, and money into the revitalization of Downtown Macon, NewTown Macon is dedicated to creating a thriving and diverse cityscape for both residents and visitors