New World Publishing is a small and eclectic company that was founded in 1995 with a mission to create books that have a positive impact on people's lives. They prioritize using recycled and post-consumer waste materials in their book production process, reflecting their commitment to sustainability. With a focus on Atlantic and Canadian authorship, design, and production, the majority of their publications showcase the rich cultural themes of the Atlantic region.

Their titles cover a range of subjects, including health, wellness, safety, self-esteem, as well as historical, artistic, and cultural topics. All books produced since 1999 proudly bear the red maple leaf logo, signifying their 100% Canadian content and production. New World Publishing is also deeply committed to the environment, with all current editions featuring 100% recycled content and being Forestry Council Certified (FSC) since 2008.

Their dedication to working with new authors, including seniors, is evident, and they limit their annual publication to eight titles to maintain high quality and effective marketing. While their focus is primarily on non-fiction, they have also produced a small number of memoirs and regional novels