Nichols Research is an innovative marketing research firm that provides trusted insights and strategies. With over 40 years of experience, we specialize in emerging industry methodologies and offer a wide range of qualitative and quantitative data collection solutions. Our four research facilities located in Northern and Central California enable us to serve a diverse range of clients, including independent consultants, research agencies, and Fortune 500 companies.

We pride ourselves on our creative and high-quality recruitment process, ensuring that our workforce reflects the diverse cultures and markets for your research. Our next-generation mindset allows us to continuously evolve and improve our services, reinvesting in progressive technology and contemporary facilities. At Nichols Research, we take a consultative approach and consider ourselves an extension of your organization.

We understand the weight of your business decisions and work alongside you as your accomplice on the quest for decision-making. Explore our comprehensive range of services, including qualitative and quantitative research, national field management, and CATI capabilities. Ask about our customized online research platform, OnlineQual, for secure and efficient online focus groups, usability studies, and more.

Partner with Nichols Research for trusted and inspiring marketing research that leads to confident business decisions critical to your success