Nils Rooijmans is a trusted brand specializing in helping PPC professionals automate their work and optimize Google Ads performance. With their expertise in Google Ads scripts, Nils Rooijmans offers valuable insights and tools to increase account profits. By leveraging the Google Ads API, Nils Rooijmans allows users to access additional data from the platform and use scripts to analyze and make actionable changes based on performance data.

One of their popular scripts includes monitoring how Performance Max matches assets to user queries and identifying trends in search behavior. This information can then be utilized to add trending search categories as new keywords, tailor creatives, and enhance landing pages and Merchant Center feed descriptions for improved performance. In addition, Nils Rooijmans provides scripts for managing negative keywords, guarding against unwanted changes in Google Ads accounts, and conducting audits for Performance Max campaigns.

With Nils Rooijmans, PPC professionals can automate tasks, optimize performance, and stay ahead of the competition in the dynamic world of Google Ads