Noon is an e-commerce platform based in the United Arab Emirates that was co-founded by Mohammed Alabbar, the chairman of Emaar Properties. It was launched in 2017 with the aim of becoming the region's leading online shopping destination. Noon's headquarters are located in Dubai, United Arab Emirates. The company operates on a large scale, serving customers not only in the UAE but also in Saudi Arabia and Egypt. It has established warehouses and fulfillment centers in these countries to facilitate efficient and timely deliveries. The company offers a wide range of products, including electronics, fashion, beauty, home appliances, and groceries. It aims to provide customers with a seamless and convenient shopping experience through its user-friendly website and mobile app. In terms of global operations, Noon has formed several notable partnerships and collaborations. In 2018, it announced a strategic alliance with China's e-commerce giant, AliBaba. This partnership aimed to offer Chinese products to customers in the Middle East and North Africa region. In 2019, Noon also collaborated with eBay, allowing customers in the UAE and Saudi Arabia to access millions of products from eBay's global inventory. This partnership further expanded Noon's product offering and its reach to international customers. Noon has positioned itself as a major player in the e-commerce market in the Middle East. It competes with other popular regional platforms such as Souq.com (owned by Amazon) and Namshi. While exact figures for global sales are not readily available, Noon has rapidly gained popularity and has become a preferred online shopping destination for many in the region. The company has undergone several major events and achievements since its launch. In 2019, Noon announced the launch of Noon Daily, a grocery delivery service that aims to provide customers with fresh groceries, household items, and essential goods. As of the latest updates, Noon continues to expand its product range, improve its logistics capabilities, and enhance the overall customer experience. It remains a strong competitor in the rapidly growing e-commerce market in the Middle East and aims to further solidify its position in the region.