Normal is a Danish retail chain that offers a wide range of everyday consumer products at low prices. The company was founded in 2013 by Danish entrepreneurs Torben Mouritsen and Nicolaj Harder-Hansen. Normal operates under the slogan More for Less and aims to provide high-quality products at affordable prices.

Normal's headquarters is located in the city of Silkeborg, Denmark. The company has expanded rapidly since its inception, and as of 2021, it operates more than 250 stores across Denmark, Sweden, Norway, Germany, Netherlands, Belgium, France, and Spain. The company's international growth has been facilitated through a combination of subsidiaries and joint ventures in various countries.

Normal's main products include personal care items, household goods, snacks, and beverages. The company sources products directly from manufacturers, cutting out intermediaries and reducing costs. By offering popular brands and own-label products, Normal provides customers with a wide range of choices.

In the global retail market, Normal has established a strong presence by offering competitive prices and a diverse product range. The company's success can be attributed to its efficient supply chain management and ability to adapt to the needs and preferences of different markets. Normal has achieved several milestones since its establishment.

In 2017, the company was recognized as the Danish Retailer of the Year. It has also expanded its product lineup to include organic and eco-friendly options, catering to the growing demand for sustainable products. As of the latest available information, Normal continues to expand its store network and broaden its product range.

The company remains focused on delivering affordable products without compromising quality. Normal's innovative approach to retail has allowed it to differentiate itself from competitors and gain a strong foothold in the market. In conclusion, Normal is a Danish retail chain specializing in low-cost consumer products.

With its headquarters in Silkeborg, the company operates numerous stores globally, offering a wide range of everyday items. Normal's competitive prices and customer-centric approach have contributed to its success and notable achievements. The company's expansion and ability to adapt to changing consumer preferences position it well in the global retail market