# Normalising Sobriety

- **Website:** <https://normalisingsobriety.co.nz>
- **Primary alias:** `normalisingsobriety.co.nz`

## Description

Normalising Sobriety is a dedicated initiative based in Auckland, New Zealand, aimed at reshaping societal perceptions around sobriety, particularly in environments where alcohol consumption is pervasive. Founded by a mother who has courageously navigated her own journey away from alcohol, this brand seeks to provide support and community for those who choose a sober lifestyle. The initiative emphasizes the importance of normalizing non-drinking both for individuals and future generations, fostering a more inclusive atmosphere for everyone.

In addition to personal insights through a blog, Normalising Sobriety hosts a forum for community interaction, resource sharing, and guidance on sobriety. The brand also curates a selection of recommended reading materials and online resources to support individuals on their sobriety journey. By addressing the societal pushback often faced by non-drinkers, Normalising Sobriety aims to empower individuals to confidently embrace their sober choices while inspiring broader societal change.

## Industries

- ⛑ Health
- ⛑ Addictions _(under Health)_

## Links

- [twitter](https://twitter.com/sobermumnz)
- [facebook](https://facebook.com/normalisingsobriety)
- [instagram](https://instagram.com/normalising_sobriety)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4485tF13/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1722190489225)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4485tF13/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722190489337)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White | #ffffff | accent |
| Black | #000000 | dark |
| French Gray | #bebcc2 | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/normalisingsobriety.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._