# North Star Metric - **Website:** - **Primary alias:** `northstarmetric.io` ## Description North Star Metric is a server-side attribution platform for Shopify brands, designed to show which marketing channels and campaigns drive sales. It matches orders to customer touchpoints and compares its attribution with reports from platforms such as Meta and Google, helping merchants identify missed orders, assess true return on ad spend, and make more informed budget decisions. The service also supports TikTok, Shopify, and ChatGPT and AI search attribution, bringing channel performance and customer journeys into one view. Brands can track revenue, ROAS, and related performance by channel, campaign, and country, follow customer journeys across devices and browsers, and send conversion data to connected advertising platforms. North Star Metric uses server-side matching and Shopify order webhooks to capture sales even when browser tracking is limited; coverage is measured for each store rather than promised as a fixed rate. The platform offers a one-click Shopify installation, integrations with Meta Conversions API and Google Analytics 4, and reporting tools. ## Industries - 📊 Business and Consumer Services - 🖥 Computers Electronics and Technology - 📊 Online Marketing _(under Business and Consumer Services)_ - 🖥 Advertising Networks _(under Computers Electronics and Technology)_ - 📊 Marketing and Advertising _(under Business and Consumer Services)_ ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idsky2b_sx/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791565710280) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Crusta | #fa7140 | accent | | Woodsmoke | #0a0a0b | dark | | Perano | #9cc3f0 | light | ## Fonts - var(--font-inter) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._