Not Monday is a brand designed by women, for women, with a goal to create luxurious wardrobe staples that you'll want to wear over and over again. Their focus is on offering casual luxury for everyday wear, providing refined and elegant knitwear with a modern twist. Each piece is crafted from premium fabrics and features thoughtful feminine details, ensuring that comfort and confidence come together in every outfit.

The team at Not Monday is led by Creative Director and Founder Cindy Payne, who is driven by a vision to create an alternative to fast fashion, prioritizing quality over quantity. Head of Design, Grace Knittle, shares Cindy's passion for casual, minimal style and strives to design pieces that she herself would love to wear all the time. Technical Design expert Liz Matola brings the brand's concept to life, focusing on perfect fit and functional design.

Not Monday aims to simplify and cherish every item in your closet, combining comfort with style in their collection of elevated basics