# Novaya

- **Website:** <https://novaya-comfort.com>
- **Primary alias:** `novaya-comfort.com`
- **Founded:** 1950
- **Employees:** 201+
- **Location:** Wielsbeke Wielsbeke, Belgium
- **Company kind:** PRIVATELY HELD

## Description

Novaya is a leading brand in comfort solutions, born from the merger of two renowned family businesses, Artilat and Latexco, with over 135 years of combined experience in latex and foam technologies. Specializing in advanced foams and various types of latex such as Dunlop, Pulse, and Talalay, Novaya is dedicated to creating innovative and high-quality products for your health, happiness, and wellbeing.

With a focus on research and industry innovations, Novaya offers a wide range of products, including sheets, blocks, and pillows made from advanced foams and quality latex. The brand's commitment to comfort is evident in their expertise in producing high-quality latex through popular methods like Dunlop, sustainable processes like Pulse, and ultimate comfort engineering like Talalay latex.

Experience the expertise and dedication of Novaya in comfort solutions that inspire and elevate your everyday life.

## Industries

- 🪴 Furniture _(under Home and Garden)_
- 🪴 Home and Garden

## Links

- [facebook](https://facebook.com/novayacomfort)
- [instagram](https://instagram.com/novayacomfort)
- [linkedin](https://linkedin.com/company/novaya-comfort)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id3U7KxB05/w/820/h/161/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781937099792)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3U7KxB05/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781937100270)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cotton Seed | #bbb9b3 | light |
| Governor Bay | #4141c3 | accent |
| Mine Shaft | #333333 | dark |

## Fonts

- sans-serif — asset _(custom)_
- var(--text-standard-mobile-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3U7KxB05/w/8000/h/4500/idPrtWRaQj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781937104999)

---

_Source: <https://brandfetch.com/novaya-comfort.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._