# Novel

- **Website:** <https://novel.com>
- **Primary alias:** `novel.com`
- **Founded:** 2021
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Novel is a revolutionary brand that specializes in helping modern brands achieve customer-led growth. With their innovative Apple and Google wallet passes, Novel enables brands to seamlessly engage and reward their best customers, resulting in a significant boost in repeat purchase and referral revenue. By unlocking a new messaging channel and amplifying loyalty programs, NovelPass Advantage offers a comprehensive solution that reduces customer acquisition costs and increases customer lifetime value. With features such as push notifications, pass tiers, conversational referrals, branded passes, omnichannel marketing, and retention integrations, NovelPass provides a dynamic toolkit for brands to enhance their customer loyalty and engagement. The easy setup process allows brands to launch their branded wallet passes within minutes, with the power of Shopify integration. Trusted by many brands, Novel is the go-to platform for unlocking the full potential of customer-led growth.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/channel/UCJeg45po5zEB-FcPNec9dVQ)
- [twitter](https://twitter.com/novel_commerce)
- [instagram](https://instagram.com/novel_commerce)
- [linkedin](https://linkedin.com/company/77117919)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSttmcWQl/w/236/h/72/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776775262723)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSttmcWQl/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776775262795)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Malibu | #5adbff | accent |
| Deep Sea Green | #0b4f6c | dark |
| Wild Sand | #f7f7f7 | light |

## Fonts

- var(--meta-font-font-family) — asset _(custom)_
- sofia-pro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSttmcWQl/w/1500/h/500/id77plVQ8z.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776775262950)

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_Source: <https://brandfetch.com/novel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._