Novo Sarajevo is a brand that offers various services and products to its customers. As an entity of the Novo Sarajevo municipality, it provides administrative services and functions to ensure smooth operations within the municipality. With a focus on meeting the needs of its residents, Novo Sarajevo offers a range of services, including the management of municipal affairs, the organization of local government meetings, and the implementation of projects. Additionally, Novo Sarajevo is committed to providing transparent and accountable governance, as evidenced by its provision of information on public procurement, invitations for public discussions, and current calls for applications.

The brand also engages in initiatives aimed at improving the quality of life for its residents, such as providing financial support to pensioners and implementing educational workshops for students. Novo Sarajevo strives to create a thriving and inclusive community for all its residents.