# Lazada

- **Website:** <https://novus-inceptio.com>
- **Primary alias:** `novus-inceptio.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology, logistics, and secure payment solutions to transform the retail landscape. Their flagship offering, LazMall, features over 32,000 local and international brands, ensuring 100% product authenticity, fast delivery, and a customer-friendly return policy.

Lazada Marketplace empowers retailers by granting access to millions of potential customers and providing comprehensive support services such as secure payment processing, customer care, and marketing analytics. This platform highlights diverse product categories, including health & beauty, fashion, home appliances, and more. Additionally, Lazada's cross-border service connects Southeast Asian consumers to global brands while supporting local merchants in reaching international markets. With a commitment to enhancing the shopping experience, Lazada continues to innovate, aiming to serve 300 million customers by 2030 through its robust infrastructure and tailored solutions.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzzBsvnPE/w/1280/h/287/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740269912058)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzzBsvnPE/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740269912195)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gamboge | #e59b11 | accent |
| Buttered Rum | #ae7e12 | dark |
| Sweet Corn | #f9f48e | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzzBsvnPE/w/1500/h/500/idUJJmD4Fz.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740269911846)

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_Source: <https://brandfetch.com/novus-inceptio.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._