# nowthenlabel

- **Website:** <https://nowthenlabel.com>
- **Primary alias:** `nowthenlabel.com`

## Description

NOW_THEN is a brand that expresses their love for the ocean and their aim for new adventures. The name NOW_THEN derives from a play on words, meaning 'a future that does not exist yet'. They believe in fair, sustainable, and conscious fashion. NOW_THEN offers a range of products, including swim and surf wear that is eco-friendly and different from the norm. They strive to make the search for the perfect swimsuit easier for both consumers and industry insiders. NOW_THEN wants to share the greatness of the ocean with their customers, whether it's admiring a coral reef or catching the perfect wave. They believe that fashion has the power to let us dream and should contribute to making the world a better place. NOW_THEN is created for strong, self-confident women who have a free spirit and create their own peace. Join their community of conscious women and gain access to new launches and exclusive offers.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [facebook](https://facebook.com/NowThenLabel)
- [instagram](https://instagram.com/nowthenlabel)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idUR90LUAA/w/330/h/198/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1725757158694)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idUR90LUAA/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1725757158913)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #131313 | accent |
| Black | #000000 | dark |
| Desert Storm | #f7f8f6 | light |

## Fonts

- FranklinGothic — asset _(custom)_
- FranklinGothic — asset _(custom)_

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_Source: <https://brandfetch.com/nowthenlabel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._