NSMSGS, or North Simcoe Muskoka Specialized Geriatric Services, is a brand that offers specialized care and support to frail older adults and their caregivers in the North Simcoe Muskoka region. Their services are provided through specialized teams that focus specifically on the needs of older adults and their caregivers. The brand has five key roles, including system leadership, clinical service, education and mentorship, research and ethics, and advocacy.

They provide system leadership by planning, setting priorities, and monitoring the effectiveness of services and programs. Their clinical service involves direct care, setting standards of practice, and providing leadership in clinical programming. They also play a vital role in providing education and mentorship to various stakeholders, including older adults, caregivers, healthcare professionals, and students.

Additionally, they stay updated on current best practices and research to inform decision-making and design better programs and services. Through their advocacy efforts, they work towards creating positive changes in healthcare. North Simcoe Muskoka Specialized Geriatric Services aim to support frail older adults and their caregivers by offering comprehensive geriatric assessments, which examine medical situations, functional abilities, psychosocial situations, and environments to develop personalized care plans.

They strive to improve outcomes by reducing avoidable emergency department visits and hospital admissions, promoting aging at home, and enhancing functional ability, independence, and quality of life for seniors and their caregivers. By collaborating with various partners, NSMSGS ensures the delivery of high-quality specialized geriatric services throughout the region. The brand is led by dedicated professionals, including Director Sandra Easson-Bruno, Vice President Heather Bullock, Physician Leads Dr.

Kathleen Bingham and Dr. Geoff Daniel, and Manager Nancy Hooper