NSSF—The Firearm Industry Trade Association is the leading advocate for the firearm industry, its businesses, and its jobs. They are dedicated to keeping firearms out of the wrong hands, promoting the enjoyment of recreational shooting and hunting, and fostering a better understanding of the industry's lawful products. As the firearm industry trade association, NSSF plays a crucial role in supporting retailers, ranges, and manufacturers through their various resources and services.

They offer a wide range of research and publications that can be conveniently ordered online through their NSSF online store. NSSF members enjoy special pricing privileges. Their website also provides valuable information and support for retailers, including compliance with FFL regulations, retail operations, security and technology, and retail strategies.

Ranges can benefit from the NSSF's Star Rating system, which recognizes and promotes excellence in range facilities. Additionally, NSSF offers resources and support for manufacturers, including industry news, regulatory compliance information, and partnership opportunities. The NSSF is a valuable resource for anyone involved in the firearm industry, providing essential tools and guidance to ensure its responsible and lawful operation