# NUA

- **Website:** <https://nua.coach>
- **Primary alias:** `nua.coach`

## Description

NUA is a personal AI coaching brand for cyclists and endurance athletes, offering an app and conversational coaching through WhatsApp, Telegram, and other messaging options. Its AI agent learns about each rider’s goals, routine, training, feedback, devices, and daily life to provide guidance tailored to their needs. NUA creates and adapts training plans week by week, adjusting sessions around changes in schedule, fatigue, and how the athlete responds. It also supports nutrition planning and route preparation, and can estimate calories from a food photo. The service is designed to reduce the planning and decision-making involved in training, with daily guidance that helps athletes stay focused on their goals. Riders can begin by messaging NUA without downloading the app, then move to the app while keeping their conversation history. NUA reports serving more than 25,000 athletes across over 30 countries, with more than one million workouts created and 1.5 million activities analyzed. Its resources also include race information, guides, calculators, and product comparisons for cycling.

## Industries

- 🏈 Sports
- 🏈 Cycling and Biking _(under Sports)_

## Links

- [instagram](https://instagram.com/nua.coach)
- [linkedin](https://linkedin.com/company/nua-tech)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idaPHkkQxA/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1792371494034)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idaPHkkQxA/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792371494155)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Morning Glory | #91ddd0 | accent |
| Cinder | #050508 | dark |
| White | #ffffff | light |

## Fonts

- sans-serif — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idaPHkkQxA/w/200/h/33/idFgXpdqq3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792371494273)

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_Source: <https://brandfetch.com/nua.coach>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._