New York Folklore (NYF) is a brand that is dedicated to nurturing and preserving traditional arts and culture in New York State. Through their education, support, and outreach programs, they aim to encourage and amplify the diverse folk cultural expressions of New York and its residents. NYF offers a range of services to support traditional arts in the state, including training, mentoring, grants, and opportunities for artists and organizations.

They also publish Voices, a renowned journal in folklore studies that has been continuously published since 1945. In addition, NYF has a gallery and shop in downtown Schenectady, featuring works from numerous artists. They also sponsor events and exhibits in the region to celebrate New York's rich folklore traditions.

Whether it's through cultural services, events, publications, or advocacy, New York Folklore is committed to building community-based skills and expertise for a greater appreciation of New York's diverse communities and heritages