NY NOW is a prominent wholesale event that brings together established and up-and-coming brands to showcase their latest collections to esteemed buyers from all over the world. Held at the Javits Center in New York City, this multi-day market offers a platform for thousands of legacy and emerging brands to connect with prestigious buyers. The upcoming winter market, taking place from February 4th to 7th, 2024, promises an exciting array of products and services.

In addition to a wide range of featured brands and makers, attendees can look forward to educational panels led by industry experts, engaging activations, and enjoyable happy hours. NY NOW also offers an online market directory that allows buyers to explore and connect with exhibitors, shop their products, and enjoy favorable shopping terms. With its commitment to showcasing the best in wholesale, NY NOW continues to be a must-attend event for buyers seeking the latest trends and innovations