# OBJECTIV

- **Website:** <https://objectiv.com>
- **Primary alias:** `objectiv.com`

## Description

OBJECTIV is a Michigan cannabis cultivation and processing company focused on producing premium wholesale flower and concentrates. Since 2021, the brand says it has built a consistent track record of excellence, combining cultivation expertise with advanced processing and a focus on quality. Its work spans the production journey, from tissue culture and cloning to flowering, harvesting, curing, manicuring, and processing. OBJECTIV also highlights its genetics program, which develops distinctive cannabis flowers cultivated for their freshness, aroma, and character. Featured strains include Purple Rain and Paloma.

The company’s retail and product portfolio includes MANTRA, a cannabis brand inspired by the potential of cannabis to support relaxation, clarity, creativity, balance, and release. It also operates Lettuce Dispensary in Jackson, Michigan, which offers a curated selection and emphasizes quality, affordability, and convenience. Through its cultivation, laboratory, genetics, and retail operations, OBJECTIV serves both wholesale partners and consumers. Its educational video series provides a closer look at the methods and expertise behind its cannabis production.

## Industries

- ⛑ Health
- 🏝 Lifestyle
- ⛑ Alternative and Natural Medicine _(under Health)_
- 🏝 Tobacco _(under Lifestyle)_

## Links

- [linkedin](https://linkedin.com/company/objectivmi)
- [instagram](https://instagram.com/objectivofficial)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJDC84zEU/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791431694781)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJDC84zEU/w/347/h/58/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791431694677)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #262626 | dark |
| Apricot Peach | #fbcfbb | light |
| Hacienda | #979713 | accent |

## Fonts

- Arial — asset _(custom)_
- helvetica-w01-light — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJDC84zEU/w/1128/h/191/idzq4CAIr9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791431694895)

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_Source: <https://brandfetch.com/objectiv.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._