# Objective advice

- **Website:** <https://objectiveadvice.com>
- **Primary alias:** `objectiveadvice.com`

## Description

ObjectiveAdvice.com represents Independent Financial Counselors (IFC), an SEC-registered investment advisory firm founded in 1981 by Gary H. Schatsky. A pioneer in personalized, fee-only financial planning, IFC emphasizes objective advice without commissions, robo-planning, or commission-based product sales. The firm serves individuals and families with tailored guidance designed around their financial goals.

IFC’s services cover investment advice, comprehensive wealth management, retirement planning, advanced tax strategies, estate planning and wealth preservation, and insurance analysis. Its planners combine technical expertise, investment experience, and ongoing training to address clients’ financial needs holistically. The team includes senior financial planners Noel Bitterman and Matthew Souther, CFP®, alongside Schatsky and office manager Erin McNerney Smith.

Based in New York City, IFC also provides client resources including secure document upload, access to Schwab Alliance, tax links, and important disclosure documents. The website offers information about the firm’s services, team, and fees, as well as a payment portal and consultation inquiries.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idglkujGmr/w/1536/h/1024/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790429436704)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Zodiac | #0d1e3c | accent |
| Black | #000000 | dark |
| Cornflower | #89c3e6 | light |

## Fonts

- Playfair Display — asset _(google)_
- Source Sans 3 — asset _(google)_

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_Source: <https://brandfetch.com/objectiveadvice.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._