# On

- **Website:** <https://on-running.com>
- **Primary alias:** `on-running.com`
- **Other aliases:** `CH1134540470`, `ONON`, `on.com`
- **Verified:** yes
- **Founded:** 2010
- **Employees:** 1,001+
- **Location:** Zurich, Zurich, Switzerland
- **Company kind:** PUBLIC COMPANY

## Description

On (also known as On Running) is a Swiss sports brand headquartered in Zurich, founded in January 2010 by three-time World Duathlon Champion Olivier Bernhard, multiple Ironman winner David Allemann, and Caspar Coppetti, who holds a doctorate in economics. The trio formally established the company to develop a product range fully engineered in Switzerland using the latest technology, with one simple mission: make running fun.
At the heart of On's product identity is its patented CloudTec sole, which provides a soft landing before engaging to offer a powerful take-off — the sensation that gave the brand its signature "running on clouds" feel. Shoe models also feature the Speedboard, a thermoplastic polymer plate sitting between the upper and midsole that helps absorb and redistribute footfall energy back into takeoff.
Growth has been dramatic: On is the fastest-growing running shoe brand in the world, available at more than 2,200 specialist running stores across 50 countries, and its shoes have reached more than seven million runners worldwide. High-profile endorsements accelerated this rise — Roger Federer became a fan and eventually invested in the brand in 2019, joining its leadership team and helping launch a tennis-inspired lifestyle shoe category called "The Roger."
Sustainability sits at the core of On's strategy: the brand only uses vegan fabrics in footwear and is developing fossil-free materials, recycled fibers, and bio-based materials, including CleanCloud soles made from captured carbon emissions. Its Cyclon subscription service delivers 100% recyclable shoes made from castor beans, shipped every six months as part of a circular business model. On has become a genuine challenger to Nike and Adidas in the global performance and lifestyle footwear market.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 E-commerce and Shopping _(under E-commerce and Shopping)_

## Links

- [facebook](https://facebook.com/on)
- [twitter](https://twitter.com/on_running)
- [linkedin](https://linkedin.com/company/on-ag)
- [instagram](https://instagram.com/on)
- [youtube](https://youtube.com/@On-Running)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idtcmTr79n/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1698778243448)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtcmTr79n/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1698778241938)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idtcmTr79n/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1698778244769)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinder | #151522 | dark |
| White | #ffffff | light |
| Sunglow | #ffc83a | accent |

## Fonts

- On — asset _(custom)_
- On — asset _(custom)_

## Imagery

- Banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtcmTr79n/w/893/h/223/theme/dark/idQ63svlLs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787566437193)

---

_Source: <https://brandfetch.com/on-running.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._