# The 1:1 Diet

- **Website:** <https://one2onediet.com>
- **Primary alias:** `one2onediet.com`
- **Founded:** 1984
- **Employees:** 201+
- **Location:** Corby, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

The 1:1 Diet by Cambridge Weight Plan is a research-backed weight management programme offering personalised plans and one-to-one support from trained Consultants. Founded by obesity research pioneer Dr Alan Howard in the 1960s, the brand combines nutritional products, flexible eating plans and ongoing guidance to help people pursue weight loss in a way that suits their goals and lifestyle. Customers can meet a Consultant in person or receive support online, by phone or email.

The programme has six Steps, ranging from meal replacement plans to balanced food choices and long-term weight maintenance. Its product range includes nutritionally complete shakes, bars and savoury meals, with options designed for different stages of the plan. The brand also offers a Taster Pack and a Support Programme for people using prescribed weight loss medication. Its approach is supported by research, including the DiRECT study, which used the Plan and reported type 2 diabetes remission among some participants.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [facebook](https://facebook.com/one2onediet)
- [instagram](https://instagram.com/one2onediet)
- [twitter](https://twitter.com/one2onediet)
- [youtube](https://youtube.com/user/CambridgeWeightPlan)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idNBzdSZHU/w/820/h/274/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792138016620)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNBzdSZHU/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792138016682)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Emperor | #555555 | dark |
| Light Apricot | #fed0af | light |
| Jacarta | #2b2e6b | accent |

## Fonts

- verdana — asset _(custom)_
- Playfair Display — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNBzdSZHU/w/1500/h/500/idhdYrlkwG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792138016837)

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_Source: <https://brandfetch.com/one2onediet.com>_
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