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One Minute to Midnight

@oneminutetomidnight.life

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About

Description

One Minute to Midnight is a brand that understands the importance of human emotion, values, and beliefs. They believe that humans are driven by passion and that this should be at the core of market research. By focusing on the human aspect, they uncover powerful and smart insights that they deliver to companies in creative and inventive ways.


Their strategic insights help global organizations enhance their brand positioning and connect with their audiences in ways they never thought possible. From communications strategies to product development, One Minute to Midnight's work has a profound influence. They believe in listening harder and observing deeper to truly understand what their audience thinks, feels, and does.


They believe that once you know your audience's human truths, you can connect with them in the most powerful and authentic ways. Their services range from strategy and brand positioning to product development and communication optimization. They identify, analyze, and unpack audiences' actions, emotions, thoughts, and values to provide a deep understanding that they call human truths.


To engage busy professionals, One Minute to Midnight adopts a strategic approach and presents meaningful research in creative formats. They believe in delivering useful content that excites stakeholders from the start. They focus on evidence-based, unambiguous insights that become part of a company's language and are used by everyone.


They deliver research through smart communications such as magazines, internal social media feeds, QR-code card games, films, and workshops. One Minute to Midnight is committed to being useful and has conducted its thought leadership market research called The Usefulness Project. They have a set of core values that include actively seeking knowledge, building meaningful relationships, embracing new ways of doing things, delivering quality, and believing in holistic wellness.


As a partner to some of the world's best-known brands, One Minute to Midnight conducts intensive research to uncover powerful insights. They use various methods such as values games, 360 immersion programs, digital means, and big data analysis to deliver these insights in creative and inventive ways. They have influenced the strategic vision of popular social media platforms and the narratives of sought-after computer games.


With offices in New York City and London, they work all over the world and are constantly growing. They keep their followers up to date through their active presence on Instagram, Twitter, and LinkedIn. One Minute to Midnight is passionate about getting into the heads of other people and strives to provide cutting-edge strategic thinking, communications, and projects.


Overall, One Minute to Midnight is a brand that understands the power of human truths and uses it to deliver insights and strategies that help companies connect with their audiences in authentic and meaningful ways

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Company Type

Privately Held

Company Size

11-50

Year Founded

2016

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