They believe that underwear should provide a clear sense of comfort and eliminate any discomfort. With a strong focus on customer satisfaction, one nova aims to create a feeling of freedom and ease that allows you to be yourself. They constantly strive to minimize any distractions or noise in your daily life by carefully designing their products to be as close to zero presence as possible.

One of the brand's key philosophies is diversity and inclusivity. They offer a wide range of sizes, from XS to XXXL, and also have a UNISEX line of products, ensuring that everyone can experience the comfort that one nova creates. One of their unique developments is the proprietary material called nova wool®, which is used in their underwear.

This material is designed to provide excellent odor prevention, antibacterial properties, and temperature regulation, ensuring that your skin stays clean, fresh, and comfortable throughout the day. With a focus on both functionality and design, one nova eliminates any discomfort from slipping, rubbing, or itching. Their products are carefully designed to fit both men and women, combining the use of nova wool® with thoughtful product design to achieve the ultimate level of comfort.

Additionally, one nova offers perks such as free shipping on orders over ¥8,000, free items with multiple purchases, a 14-day trial period for returns and exchanges, and a 10% off coupon for your first purchase. They are committed to providing exceptional customer support and have a presence on social media platforms like Twitter and Instagram. Experience the irresistibly comfortable feeling of one nova underwear and add a touch of luxury to your everyday life