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Onitsuka Tiger

@onitsukatiger.com

In 1949, Kihachiro Onitsuka created the first ASICS shoe in his living room in Kobe Japan, under the Onitsuka Tiger name.

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Onitsuka Tiger is a brand that embodies the power of sport to transform lives. With a philosophy rooted in the Latin maxim Anima Sana In Corpore Sano meaning sound mind, sound body, the brand started in 1949 with a vision to help rebuild Japan after the war by fostering unity and connecting communities through sports. Today, Onitsuka Tiger continues to bring this ethos to the world.


The brand's range of products includes shoes, clothing, and accessories for men, women, and children. Their iconic Mexico 66 and Serrano sneakers, as well as other popular styles like Ultimate 81 and California 78, showcase their commitment to meticulously crafted details and innovative design. Onitsuka Tiger's rich heritage inspired them to relaunch the brand in 2002, breathing new life into classics and reinterpreting them for modern lifestyles.


With a combination of Japanese craftsmanship and a timeless aesthetic, Onitsuka Tiger has become a leading sports brand known for its quality and style. Experience the enduring legacy of Onitsuka Tiger and explore their collection of iconic footwear and apparel

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